I’ve always loved turning big ideas into tiny, tactile stories. So for my partnership with Coinbase, I created a series of Little Lessons inside a miniature retro-futuristic elevator, tucked away in the heart of “Coinbase HQ.”
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Each glowing floor represented a different lesson: how to send money to a friend overseas, pay for something using a QR code, how to buy Bitcoin, and how to convert dollars into USDC. The elevator was filled with blinking buttons, the floors with strange machines, and all the tiny details I love. It was part sci-fi, part educational film, and part fever dream.
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This was such a fun project to bring to life, breaking down intimidating concepts with simple storytelling, and lots of glue. Because sometimes the best way to learn about the future… is by starting small.